Problem:

The property market in New Zealand, and any country for that matter, is nearly always changing. It
goes through a cycle of highs and lows that is virtually impossible to predict. Design fashions, new
technology and the latest “fads” is also difficult to predict and stay in touch with. Also, how do you
best communicate your design ideas to an on-technical audience? How do you convince a customer
to part with their hard earned cash for your design if that customer is struggling to visualise your
architectural masterpiece?
For many years the apartment market and to a lesser degree the “spec” home market has expected
customers to “buy off the plans” and a large number of developers have relied on 2D architectural
plans to allow customers to visualise their construction project. In years gone by, successful
marketing has been possible from just a set of plans and drawings and some slick marketing
brochures. However, over time investors have become shrewder and better educated. The scare
stories of investments that didn’t measure up to the sales claims have put potential investors in a
cautious mood. On top of all this, a declining market and a competitive environment make the art of
selling from plans much more difficult.
Most people have difficulty in reading and understanding a set of architectural plans and drawings.
Unless your customers are all architects, engineers, builders or draughters you will find many
potential buyers become confused when looking at two-dimensional line drawings. What customers
need is something that looks like the finished product, so they can see exactly what they are buying.
Traditionally this meant building a “show-home” in order to show-case the advantages of your
product. In today’s climate a show-home is a very expensive marketing tool indeed. Further, if you
don’t have a large database of customers or potential customers then you need bait that will bring
people to you rather than you trying to find them.
With a tightening of the money supply by most lenders, finding cashed up customers is ever more
crucial. The ongoing problem you will encounter is getting buyers to part with hard earned cash for
your designs.
How do you get customers to buy your designs and plans rather than the other guy’s?

Solution:

In the growing technology age there are now more ways to market yourself than there was just 10
years ago. For the property industry, the arrival of the internet and improved computer based
technology, property marketing has found a much faster and cost effective solution to reach many
more prospective buyers than was possible in the 1990s. Ever more savvy investors are looking for
stand out designs or at least marketing information that makes them better informed than they
would have been a few years ago. To use technology to market your designs ten years ago was
complicated, costly and slow. Computer power, the use of the internet, and other related technology
has become the way of the future.
However, mere technology is not enough. The real power of marketing comes from understanding
the buyer. Getting inside the mind of the purchaser and seeing how they tick. Once that is
understood, there are some powerful marketing tools, tricks and secrets that can be brought to bear
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to make the buyer virtually unable to refuse. The traditional forms of marketing make some
fundamental mistakes by applying outdated, inflexible and ineffective strategies and processes.
Clever, “new age”, architects and designers are breaking the mould of the traditional practice and we
will show some of the secrets they use to woo their customers. We trust you will find this report
informative, thought provoking, and useful. We welcome your feedback or any ideas or suggestions
you may have to assist us in providing the best property marketing advice to our customers.

ViewBuild Architectural Modelling and Visualisation Services and Solutions allow you to quickly and easily convert traditional Building designs, architectural plans, sketches and scans into a fully Interactive 3D, virtual reality, architectural model and Photo-realistic images. Our architectural modelling services provide you with an effective way of communicating your conceptual designs, plans and ideas to your target audience. Solutions starting from just $150 plus GST

Contact George on (04) 499 5373 today for a free quote or visit our web page www.viewbuild.co.nz